COMPETITION         W###-TV is the only television broadcast facility in the MSA competing for a share of the market’s advertising dollars. While the market is covered by television signals from both Mayberry and Mt. Pilot, these stations do not significantly draw ad revenue dollars from the Anytown MSA.         Two UHF translators are licensed to Anytown. W*** is owned by A Broadcasting Company, and airs that company’s programming. W^^^^ is licensed to the state of Iowahio and carries the programming of the Iowahio Educational Television network. Neither station sells local advertising time, and neither offers any local programming.         In 1994, the FCC issued construction permits (CPs) for two UHF translators licensed to Nearbyville. Ownership of these CPs was transferred to Another Company, which operates Another TV network, in December of 1999. There is also a construction permit for a Low Power TV station in Nearbyville, currently owned by Midstate Owners. None of these three stations are on the air at this time.         Primary competition for local advertising dollars comes from nine radio stations (three FM, six AM), two daily newspapers, and two cable systems which cover the cities of Anytown, Nearbyville and Closetown. The cable systems also represent competition for production revenue, in that they offer commercial production services at no charge to advertisers.         We propose that commonly accepted sales techniques heretofore not employed at W### will insure that the station is able to capture and maintain its fair share of available retail advertising revenue in the market. Return to CONTENTS | Proceed to PROBLEM STATEMENT